ses
State Of SEM Discussed (With Stats)
SEMPOs State of Search Engine Marketing Report is a very important document in the search industry, providing a good look at its growth (or lack thereof). Fortunately, as SEMPOs outgoing president explained in an interview with Abby Johnson, the news is pretty much all positive this year.
At SES New York, SEMPOs Sara Holoubek summarized the state of search marketing by saying, Things are looking good for search. She also said, Folks should feel confident in their spending.
In terms of some specifics, Holoubek then stated, The data suggested that we will have 14 percent growth, and that means that the North American search engine marketing budget will be 6.6 billion in 2010.
Finally, heres a rather stunning fact with regards to where most of that money is headed: 97 percent of the respondents are advertising on Google.
It looks like the search marketing industry along with Googles bank account balance is in great shape, then, regardless of the recent recession. Indeed, a record number of people (about 1,500 individuals in 16 countries) responded to SEMPOs survey, making the results hard to dismiss.
Duration : 0:5:2
Lee Odden discusses the integration of social media and SEO at SES San Jose 2009
Lee Odden, the CEO of TopRank Marketing http://www.toprankmarketing.com/, and Greg Jarboe of SEO-PR discuss the integration of social media and SEO. Odden states that social media participation produces content, which others can link to, in turn helping your search engine ranking by providing more inbound links. Also, building a network in social channels provides a community that you can promote your links to. According to Odden there is a direct link between linkbuilding and media relations, and in the last few years both have come full circle, one supporting the other.
Duration : 0:1:57
Video Search Engine Optimization Panel Recap, Greg Markel
Greg Markel of Infuse Creative, industry-acclaimed video search engine optimization (VSEO) wizard, talks with Byron Gordon of SEO-PR about the VSEO panel he spoke on at SES San Jose 2008. Markel emphasizes the crucial nature of an online video (and online video optimization) strategy especially with relation to YouTube and Google’s universal search.
Duration : 0:5:9
Greg Jarboe of SEO-PR discusses YouTube and Video Marketing at SES London 2009
At SES London 2009, Greg Jarboe, President and Co-Founder of SEO-PR, was interviewed about YouTube and Video Marketing by Liana Evans, Director of Internet Marketing at KeyRelevance. Jarboe was one of the speakers at the Online Video Update – The Next Wave session, which provided tips on how to navigate the new wave of online video, as more people are watching, sharing, and finding videos online. The panelists also discussed the issues with video search, and the industry’s desire for standards on how to tag, organize, and find videos.
Jarboe is a frequent speaker at Search Engine Strategies and is the news search, blog search, and PR correspondent for the Search Engine Marketing News Blog at Search Engine Watch. He is regarded as a pioneer and leading authority on online publicity and is a member of the Market Motive faculty, which has been called the Internet marketing dream team. He is writing a book, YouTube and Video Marketing: An Hour A Day, which will be published in August by Wiley.
SEO-PR is a search engine optimization firm, public relations agency and video production company. Founded in 2003, SEO-PR has won a Golden Ruler Award from the Institute for Public Relations and PR News, and was a finalist for SES Awards in three categories: Best Social Media Marketing Campaign, Best Business-to-Business Search Marketing Campaign, and Best Integration of Search with Other Media.
Duration : 0:1:34
SEMPO – Search Engine Marketing Professional Organization
SEMPO is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it. Our purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research, and creating a better understanding of search and its role in marketing. More info is available at: http://www.sempo.org and http://www.sempoinstitute.com
Duration : 0:3:18
SEO Copywriting and Linking with Terry Plank
A discussion on the importance of copywriting and the use of links and directories when optimizing for higher search engine rankings with Terry Plank, Dean of the Search Engine Marketing Professional Organization (SEMPO). Terry talks about these topics with Byron Gordon of SEO-PR as part of SEMPO ‘s training workshop at SES San Jose 2008 called Successful SEO: The Essential Elements.
Duration : 0:5:12
Maximum Hit search engine marketing at SES London 2010
Byron Gordon, SEO-PR, interviews Alex Epure, Maximum Hit, an exhibitor at SES London 2010. Maximum Hit is a Web marketing company with expertise in consulting, implementation and maintenance of SEO services and PPC campaign management.
To learn more about Maximum Hit, please visit http://www.maximumhit.com
To learn more about exhibiting at a future SES conference, please visit: http://www.searchenginestrategies.com
Duration : 0:3:6
Search Engine Strategies Conference & Expo
Search Engine Strategies (SES) is the leading global conference & expo series that educates delegates on search engine marketing (SEM), including optimization (SEO) and advertising strategies, tactics and best practices. SES Search Marketing Events provide instruction from the industry’s top Search experts, including representatives of the Search Engines themselves. Find out more at www.searchenginestrategies.com
Duration : 0:5:9
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