Internet Marketing Services

State Of SEM Discussed (With Stats)

SEMPOs State of Search Engine Marketing Report is a very important document in the search industry, providing a good look at its growth (or lack thereof). Fortunately, as SEMPOs outgoing president explained in an interview with Abby Johnson, the news is pretty much all positive this year.

At SES New York, SEMPOs Sara Holoubek summarized the state of search marketing by saying, Things are looking good for search. She also said, Folks should feel confident in their spending.

In terms of some specifics, Holoubek then stated, The data suggested that we will have 14 percent growth, and that means that the North American search engine marketing budget will be 6.6 billion in 2010.

Finally, heres a rather stunning fact with regards to where most of that money is headed: 97 percent of the respondents are advertising on Google.

It looks like the search marketing industry along with Googles bank account balance is in great shape, then, regardless of the recent recession. Indeed, a record number of people (about 1,500 individuals in 16 countries) responded to SEMPOs survey, making the results hard to dismiss.

Duration : 0:5:2

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Tags: 2010, Abby, engine, Holoubek, Johnson, marketing, New, Sara, search, sem, sempo, ses, State, york

SEMPO – Search Engine Marketing Professional Organization

SEMPO is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it. Our purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research, and creating a better understanding of search and its role in marketing. More info is available at: http://www.sempo.org and http://www.sempoinstitute.com

Duration : 0:3:18

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Tags: engine, Institute, marketing, ppc, search, sem, sempo, seo, ses

SEO Copywriting and Linking with Terry Plank

A discussion on the importance of copywriting and the use of links and directories when optimizing for higher search engine rankings with Terry Plank, Dean of the Search Engine Marketing Professional Organization (SEMPO). Terry talks about these topics with Byron Gordon of SEO-PR as part of SEMPO ‘s training workshop at SES San Jose 2008 called Successful SEO: The Essential Elements.

Duration : 0:5:12

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Tags: 2008, byron, copywriting, directories, engine, gordon, jose, links, Optimization, plank, san, search, sempo, ses, terry