search-engine-strategies
Product placement on steroids with Jordan Blum, Beautychoice.com at SES New York 2010
Greg Jarboe, SEO-PR, interviews Jordan Blum, Beautychoice.com at SES New York 2010. Jordan discusses Beautychoice.coms outreach to the top video publishers in the beauty and howto category. Beautychoice.com gives products that are featured on their website to these video publishers who then link back to beautychoice.com. The results have been spectacular, according to Jordan. YouTube is delivering superior traffic and driving cosmetic sales even higher.
Duration : 0:2:14
Matt McGowan welcomes you to SES San Jose 2009, highlights a week of Search Engine Strategies
Greg Jarboe of SEO-PR and Matt McGowan, VP of Publishing at Incisive Media, discuss SES San Jose 2009, the focus of its search engine marketing tracks, and its changing attendee base. McGowan: We’re kicking off today with training sessions. We have multiple partners this time. We tried something new, brought in the DMA; the Online Marking Institute, whom we work with on the ClickZ side in our Online Marketing Summit Series; we brought in the Web Analytics Association, Jim Sterne’s organization, to do some analysis training and analytics training; as well as Bruce Clay, whose sessions are always popular. Tomorrow we added a sixth track — some would call it a separate conference — all around social media, brought to you by YouTube and Google, along with ClickZ. This way you have your five regular search engine marketing tracks as well as your social media marketing track. Additionally, we went into overdrive this time and brought in executive-level marketing heavyweights this time. We have 100 plus exhibitors, starting Wednesday, on the expo floor, with every search marketing agency and technical solutions provider you could ever want to meet. Finally, we added a local search marketing track on Thursday in partnership with Jason Calacanis and his own event series. After all the open sessions, we have our Friday search marketing training workshops, in which marketing professionals get down into the nitty-gritty on a specific search engine marketing subject with a small group of students for several hours. The makeup of our attendee population is shifting, too. We have seen more Fortune 1000 companies show up every show, and you can see them educating themselves in the practices of search engine marketing in order to better work with their agencies, to know how to ask the right questions and to better understand the marketing plans.
Duration : 0:5:27
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