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Gulf Oil Spill – Political Search Engine Marketing

In this screencast, David Erickson of the e-Strategy Internet Marketing Blog, examines search results pages at Bing, Yahoo!, and Google for a search for “Gulf Oil Spill” and looks at organizations that are running search engine marketing (SEM) campaigns to gain visibility for their point of view within the search results pages in response to Beyond Petroleum’s (BP) Deepwater Horizon oil rig disaster.

Both environmental groups and those responsible for dealing with this catastrophe are deliberately trying to gain visibility for their points of view within search results.

Erickson finds that some organizations are using a deliberate search engine optimization (SEO) tactics to rank highly in the natural search results for a search for “Gulf Oil Spill” while others are placing search engine advertisements based on that search phrase.

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Duration : 0:7:50

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Tags: 2010, adwords, Beyond Petroleum, bing, BP, Crisis Communications, David Erickson, Deepwater Horizon, e-Strategy, eStrategy, Google, google adwords, Gulf Oil Spill, Internet Marketing Blog, National Wildlife Fund, Oil Spill, Oil Spill Response, Online Politics, Political Communication, Politics, Reputation Management, Screencast, Search Engine Advertising, search engine marketing, search engine optimization, sem, seo, Yahoo