greg jarboe
Product placement on steroids with Jordan Blum, Beautychoice.com at SES New York 2010
Greg Jarboe, SEO-PR, interviews Jordan Blum, Beautychoice.com at SES New York 2010. Jordan discusses Beautychoice.coms outreach to the top video publishers in the beauty and howto category. Beautychoice.com gives products that are featured on their website to these video publishers who then link back to beautychoice.com. The results have been spectacular, according to Jordan. YouTube is delivering superior traffic and driving cosmetic sales even higher.
Duration : 0:2:14
Lee Odden discusses the integration of social media and SEO at SES San Jose 2009
Lee Odden, the CEO of TopRank Marketing http://www.toprankmarketing.com/, and Greg Jarboe of SEO-PR discuss the integration of social media and SEO. Odden states that social media participation produces content, which others can link to, in turn helping your search engine ranking by providing more inbound links. Also, building a network in social channels provides a community that you can promote your links to. According to Odden there is a direct link between linkbuilding and media relations, and in the last few years both have come full circle, one supporting the other.
Duration : 0:1:57
Matt McGowan welcomes you to SES San Jose 2009, highlights a week of Search Engine Strategies
Greg Jarboe of SEO-PR and Matt McGowan, VP of Publishing at Incisive Media, discuss SES San Jose 2009, the focus of its search engine marketing tracks, and its changing attendee base. McGowan: We’re kicking off today with training sessions. We have multiple partners this time. We tried something new, brought in the DMA; the Online Marking Institute, whom we work with on the ClickZ side in our Online Marketing Summit Series; we brought in the Web Analytics Association, Jim Sterne’s organization, to do some analysis training and analytics training; as well as Bruce Clay, whose sessions are always popular. Tomorrow we added a sixth track — some would call it a separate conference — all around social media, brought to you by YouTube and Google, along with ClickZ. This way you have your five regular search engine marketing tracks as well as your social media marketing track. Additionally, we went into overdrive this time and brought in executive-level marketing heavyweights this time. We have 100 plus exhibitors, starting Wednesday, on the expo floor, with every search marketing agency and technical solutions provider you could ever want to meet. Finally, we added a local search marketing track on Thursday in partnership with Jason Calacanis and his own event series. After all the open sessions, we have our Friday search marketing training workshops, in which marketing professionals get down into the nitty-gritty on a specific search engine marketing subject with a small group of students for several hours. The makeup of our attendee population is shifting, too. We have seen more Fortune 1000 companies show up every show, and you can see them educating themselves in the practices of search engine marketing in order to better work with their agencies, to know how to ask the right questions and to better understand the marketing plans.
Duration : 0:5:27
Search engine marketing tips with Matt Van Wagner, Find Me Faster and Lobster.com
Greg Jarboe, SEO-PR, interviews Find Me Faster founder, Matt Van Wagner, about the new site he helped launch, lobster.com. Matt discusses some search engine marketing tips. Matt describes one example where a website was launched without a title tag, accidentally. Matt goes on to describe what search engines do as a result, specifying how search engines will take the most prevalent, interesting link they can find, the anchor text, and they will assign it to your title tag. Matt also recommends you focus on selling your brand and not worry about what is going to please the search engines. He discusses an example of smart branding with lobster.com.
Duration : 0:3:20
Amanda Watlington, Searching for Profit, on YouTube and Video Marketing by Greg Jarboe
This is a must-read book for any marketer considering adding video to their companys online marketing initiatives. Jarboe has written an easy-to-read book that fuses valuable tactical best-practice information for YouTube marketing with how to strategically and successfully integrate YouTube into the corporate marketing plan.
— Amanda Watlington, Ph.D., APR, Owner, Searching for Profit
Amanda Watlington
Owner
Searching for Profit
Amanda Watlington is owner of Searching for Profit, a search marketing consultancy focusing on the interaction of the consumer with businesses, using search engines, RSS, blogs, podcasting, or other new media to deliver their messages. An industry thought leader and an internationally-recognized speaker, Amanda has led sessions on search marketing, web strategy, and social media at Search Engine Strategies, Webmaster World, Ad:tech, and DMA. She shares her views of where search marketing is headed on her blog, Blogs and Feeds, and as a blogger for Search Engine Watch.
Published by Wiley, YouTube and Video Marketing: An Hour a Day goes on sale on August 17, 2009. This 504-page guide provides extensive coverage of keyword strategies and video optimization, distribution and promotion strategies to other sites and blogs, YouTube advertising opportunities, and crucial metrics and analysis. For more information about the paperback book or to read excerpts of Chapters 1 and 11, go to http://www.wiley.com/go/youtubehouraday.
Duration : 0:1:2
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