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SIMS 141 – Peter Norvig: Google, Director of Search Quality

Search Engines: Technology, Society, and Business. The World Wide Web brings much of the world’s knowledge into the reach of nearly everyone with a computer and an internet connection. The availability of huge quantities of information at our fingertips is transforming government, business, and many other aspects of society. Topics include search advertising and auctions, search and privacy, search ranking, internationalization, anti-spam efforts, local search, peer-to-peer search, and search of blogs and online communities. The Instructor, Dr. Marti Hearst, is an associate professor in the School of Information at UC Berkeley, with an affiliate appointment in the Computer Science Division. The UC…

Duration : 0:49:24

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Tuesday, May 11th, 2010 search engine marketing 1 Comment

SIMS 141 – Search Engines

Search Engines: Technology, Society, and Business. The World Wide Web brings much of the world’s knowledge into the reach of nearly everyone with a computer and an internet connection. The availability of huge quantities of information at our fingertips is transforming government, business, and many other aspects of society. Topics include search advertising and auctions, search and privacy, search ranking, internationalization, anti-spam efforts, local search, peer-to-peer search, and search of blogs and online communities. The Instructor, Dr. Marti Hearst, is an associate professor in the School of Information at UC Berkeley, with an affiliate appointment in the Computer Science Division. The UC…

Duration : 1:14:23

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Tuesday, May 4th, 2010 search engine marketing 8 Comments

What is Search Engine Marketing?

This short video helps explain the search engine environment and how to market within it.

Duration : 0:2:14

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Monday, May 3rd, 2010 search engine marketing 4 Comments