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Advertising in Crises: Content

Its all about content – In this last part of Advertising in Crises, Enon Landenberg speaks of his unique advertising style and its many implications. He consumes the brands he promotes and communicates his preferences to his many followers and readers on Twitter and his blog along with his day-to-day personal information. While he associates himself with these specific brands he may become part of whatever these brands are associated with for good or for bad. Crictor’s Yael Vaya asks Landenberg about the limitations of this style.

Going back to the most ancient way of passing information between humans, The Box Like Landenberg tell stories. However they do not associate themselves with the brands they promote and create advertising campaigns that in some cases do not require buying media*.
Although the differences in style are clear they all agree on the need to tell a worthwhile story, mix media’s (offline and online) and the need to constantly interact with users and potential users.
It maybe that not that much has changed after all. Advertisers have been telling stories about brands for some years now. However if in the past brands hired the advertising agency to do the job today the brand itself is an instrumental part of the process. The degree of authentic, transparency and the brands ability to create an on-going conversation with its users and future users is vital in this process. With the many current communication tools that are available today and will be available in the future these new advertising/marketing practices are gaining great pace.

*buy media = buying commercial time on TV, Radio or space in News papers.

Duration : 0:7:24

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Wednesday, November 25th, 2009 business marketing 1 Comment

Search Engine Marketing | What Part Does Your Blog RSS Feed

http://www.DirectHorizon.com and Micheal McCoy Present Reputation Management And Internet Branding With Today’s Topic: “What Part Does Your Blog RSS Feed Play In Your Blog Marketing Strategies?” Go To: http://www.DirectHorizon.com

Duration : 0:3:7

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Wednesday, November 11th, 2009 search engine marketing Comments Off

Social Media Blog Marketing

If you are promoting Effortless Web Cash Formula, VMC Satellite (MyDishBiz) or any other affiliate product, you need effective Free Advertising. Blogs and Social Media can provide you with the method you need. This video covers keywords, titles, categories, content, images, social media sharing & more… brought to you by Pastor Charlie at Affiliate-Bivocation

Duration : 0:9:11

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Saturday, October 31st, 2009 business marketing 1 Comment

Search Engine Marketing | How To Begin Blogging For Profit.

http://www.DirectHorizon.com and Micheal McCoy Present Reputation Management And Internet Branding With Today’s Topic: “How To Begin Blogging For Profit.” Go To: http://www.DirectHorizon.com

Duration : 0:2:48

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Saturday, October 24th, 2009 business marketing Comments Off

 

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