Internet Marketing Services

Gulf Oil Spill – Political Search Engine Marketing

In this screencast, David Erickson of the e-Strategy Internet Marketing Blog, examines search results pages at Bing, Yahoo!, and Google for a search for “Gulf Oil Spill” and looks at organizations that are running search engine marketing (SEM) campaigns to gain visibility for their point of view within the search results pages in response to Beyond Petroleum’s (BP) Deepwater Horizon oil rig disaster.

Both environmental groups and those responsible for dealing with this catastrophe are deliberately trying to gain visibility for their points of view within search results.

Erickson finds that some organizations are using a deliberate search engine optimization (SEO) tactics to rank highly in the natural search results for a search for “Gulf Oil Spill” while others are placing search engine advertisements based on that search phrase.

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Duration : 0:7:50

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Tags: 2010, adwords, Beyond Petroleum, bing, BP, Crisis Communications, David Erickson, Deepwater Horizon, e-Strategy, eStrategy, Google, google adwords, Gulf Oil Spill, Internet Marketing Blog, National Wildlife Fund, Oil Spill, Oil Spill Response, Online Politics, Political Communication, Politics, Reputation Management, Screencast, Search Engine Advertising, search engine marketing, search engine optimization, sem, seo, Yahoo

Best Search Engine?

This video reviews the two most popular search engines, Google and Yahoo as well as the two newest search engines, Bing and Wolfram Alpha. Which one is your favorite? For all the links and tips used in this video, please visit the URL below:
http://www.tinkernut.com/forum/video-tutorial-help/best-search-engine

Duration : 0:6:4

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Tags: bing, comparison, engine, Google, hacks, review, search, tips, tricks, tutorial, wolfram

Search Engine Marketing (SEM) – Optimization For Local Businesses

Optimization for Google Local Business Center is important. Search engines such as Google, Yahoo, and Bing can get your company ranking #1 and attract attention to your company. This WebBizIdeas Educational video will help you maximize the ROI of a local search engine marketing (SEM) campaign. While the process looks simple, there’s certainly a right and wrong way to approach local Internet marketing. But, with a few helpful tips, it’s possible to maximize the ROI of a local search engine marketing campaign and make a great mark on the Web.

Duration : 0:9:56

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Tags: bing, business, businesses, companies, Company, Google, improving, increase, local business center, local business marketing, local internet marketing, local search engine marketing, search engine marketing, search engine optimization, sem, seo, Yahoo