Internet Marketing Services

Gulf Oil Spill – Political Search Engine Marketing

In this screencast, David Erickson of the e-Strategy Internet Marketing Blog, examines search results pages at Bing, Yahoo!, and Google for a search for “Gulf Oil Spill” and looks at organizations that are running search engine marketing (SEM) campaigns to gain visibility for their point of view within the search results pages in response to Beyond Petroleum’s (BP) Deepwater Horizon oil rig disaster.

Both environmental groups and those responsible for dealing with this catastrophe are deliberately trying to gain visibility for their points of view within search results.

Erickson finds that some organizations are using a deliberate search engine optimization (SEO) tactics to rank highly in the natural search results for a search for “Gulf Oil Spill” while others are placing search engine advertisements based on that search phrase.

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Duration : 0:7:50

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Tags: 2010, adwords, Beyond Petroleum, bing, BP, Crisis Communications, David Erickson, Deepwater Horizon, e-Strategy, eStrategy, Google, google adwords, Gulf Oil Spill, Internet Marketing Blog, National Wildlife Fund, Oil Spill, Oil Spill Response, Online Politics, Political Communication, Politics, Reputation Management, Screencast, Search Engine Advertising, search engine marketing, search engine optimization, sem, seo, Yahoo

Product placement on steroids with Jordan Blum, Beautychoice.com at SES New York 2010

Greg Jarboe, SEO-PR, interviews Jordan Blum, Beautychoice.com at SES New York 2010. Jordan discusses Beautychoice.coms outreach to the top video publishers in the beauty and howto category. Beautychoice.com gives products that are featured on their website to these video publishers who then link back to beautychoice.com. The results have been spectacular, according to Jordan. YouTube is delivering superior traffic and driving cosmetic sales even higher.

Duration : 0:2:14

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Tags: 2010, beauty, beautychoice.com, cosmetic, cosmetic sales, fashion, greg jarboe, howto, jordan blum, product placement, search-engine-strategies, ses new york, video publishing, youtube, youtube video marketing

State Of SEM Discussed (With Stats)

SEMPOs State of Search Engine Marketing Report is a very important document in the search industry, providing a good look at its growth (or lack thereof). Fortunately, as SEMPOs outgoing president explained in an interview with Abby Johnson, the news is pretty much all positive this year.

At SES New York, SEMPOs Sara Holoubek summarized the state of search marketing by saying, Things are looking good for search. She also said, Folks should feel confident in their spending.

In terms of some specifics, Holoubek then stated, The data suggested that we will have 14 percent growth, and that means that the North American search engine marketing budget will be 6.6 billion in 2010.

Finally, heres a rather stunning fact with regards to where most of that money is headed: 97 percent of the respondents are advertising on Google.

It looks like the search marketing industry along with Googles bank account balance is in great shape, then, regardless of the recent recession. Indeed, a record number of people (about 1,500 individuals in 16 countries) responded to SEMPOs survey, making the results hard to dismiss.

Duration : 0:5:2

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Tags: 2010, Abby, engine, Holoubek, Johnson, marketing, New, Sara, search, sem, sempo, ses, State, york

Maximum Hit search engine marketing at SES London 2010

Byron Gordon, SEO-PR, interviews Alex Epure, Maximum Hit, an exhibitor at SES London 2010. Maximum Hit is a Web marketing company with expertise in consulting, implementation and maintenance of SEO services and PPC campaign management.

To learn more about Maximum Hit, please visit http://www.maximumhit.com

To learn more about exhibiting at a future SES conference, please visit: http://www.searchenginestrategies.com

Duration : 0:3:6

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Tags: 2010, alex epure, campaign management, consulting, internet marketing, Link Building, maximum hit, outsourcing, ppc, ppc advertising, search engine optimization, seo, seo copywriting, seo services, ses, ses London, social media optimization, web analytics, web optimization