2010
Gulf Oil Spill – Political Search Engine Marketing
In this screencast, David Erickson of the e-Strategy Internet Marketing Blog, examines search results pages at Bing, Yahoo!, and Google for a search for “Gulf Oil Spill” and looks at organizations that are running search engine marketing (SEM) campaigns to gain visibility for their point of view within the search results pages in response to Beyond Petroleum’s (BP) Deepwater Horizon oil rig disaster.
Both environmental groups and those responsible for dealing with this catastrophe are deliberately trying to gain visibility for their points of view within search results.
Erickson finds that some organizations are using a deliberate search engine optimization (SEO) tactics to rank highly in the natural search results for a search for “Gulf Oil Spill” while others are placing search engine advertisements based on that search phrase.
Follow David Erickson at Twitter: http://twitter.com/derickson
Like e-Strategy: Get more screencasts by Liking the e-Strategy blog at Facebook: http://bit.ly/aGinfH Find the Audiolicious.tv http://bit.ly/92khVh
Duration : 0:7:50
Product placement on steroids with Jordan Blum, Beautychoice.com at SES New York 2010
Greg Jarboe, SEO-PR, interviews Jordan Blum, Beautychoice.com at SES New York 2010. Jordan discusses Beautychoice.coms outreach to the top video publishers in the beauty and howto category. Beautychoice.com gives products that are featured on their website to these video publishers who then link back to beautychoice.com. The results have been spectacular, according to Jordan. YouTube is delivering superior traffic and driving cosmetic sales even higher.
Duration : 0:2:14
State Of SEM Discussed (With Stats)
SEMPOs State of Search Engine Marketing Report is a very important document in the search industry, providing a good look at its growth (or lack thereof). Fortunately, as SEMPOs outgoing president explained in an interview with Abby Johnson, the news is pretty much all positive this year.
At SES New York, SEMPOs Sara Holoubek summarized the state of search marketing by saying, Things are looking good for search. She also said, Folks should feel confident in their spending.
In terms of some specifics, Holoubek then stated, The data suggested that we will have 14 percent growth, and that means that the North American search engine marketing budget will be 6.6 billion in 2010.
Finally, heres a rather stunning fact with regards to where most of that money is headed: 97 percent of the respondents are advertising on Google.
It looks like the search marketing industry along with Googles bank account balance is in great shape, then, regardless of the recent recession. Indeed, a record number of people (about 1,500 individuals in 16 countries) responded to SEMPOs survey, making the results hard to dismiss.
Duration : 0:5:2
Maximum Hit search engine marketing at SES London 2010
Byron Gordon, SEO-PR, interviews Alex Epure, Maximum Hit, an exhibitor at SES London 2010. Maximum Hit is a Web marketing company with expertise in consulting, implementation and maintenance of SEO services and PPC campaign management.
To learn more about Maximum Hit, please visit http://www.maximumhit.com
To learn more about exhibiting at a future SES conference, please visit: http://www.searchenginestrategies.com
Duration : 0:3:6
Recent Posts
- http://www.squidoo.com/home-gadgets-everyone-should-have
- http://www.squidoo.com/air-shark-remote-control-shark-air-swimmer
- Discount Auto Insurance – Things You Need To Know
- http://www.gluttenfreelife.com/
- Hamilton Beach Big Mouth Juicer Extractor
- Health Benefits of Aloe Vera
- www.aloeverahealthbenefits.info
- Commercial Cleaning Columbia SC
- GeorgiaWindshieldRepair.com
- DiscountAutoInsuranceFAQ.com
- Be Careful with Cheap Car Insurance Plans
- http://www.squidoo.com/hair-bows-for-baby
- Wartrol
- How to Get Rid of Stretch Marks
- http://www.kleenprorestoration.com/
- Depression Ottawa
- Hair Removal Products
- Project Commitment on Pinterest
- Not the Marrying Type?
- Mens Underwear
- Cuisinart Griddler & Gourmet Panini Press
- New DUI task force could help prevent drunk driving tragedies
- DUI Lawyer Walton County
- Sleep Apnea Treatment
- Good Morning Snore Solution
- Business Broker
- Trayvon Martin: Before the world heard the cries
- A Flying Car for Just $279,000
- Hair Extensions Brisbane
- Pilot breakdown draws attention to mental health standards
- "The Hunger Games" builds target audience
- Anchorman Sequel: Will Ferrell’s Coming Back! – E! Online
- Short Sale Vs. Foreclosure
- Some ‘Hunger Games’ critics say Jennifer Lawrence was too ‘big’ to play Katniss
- Apple’s New iPad Faces 4G Snags Outside U.S.
- Mega Millions fever hits with record jackpot
- Aggressive parents force egg hunt cancellation
