2009
Lee Odden discusses the integration of social media and SEO at SES San Jose 2009
Lee Odden, the CEO of TopRank Marketing http://www.toprankmarketing.com/, and Greg Jarboe of SEO-PR discuss the integration of social media and SEO. Odden states that social media participation produces content, which others can link to, in turn helping your search engine ranking by providing more inbound links. Also, building a network in social channels provides a community that you can promote your links to. According to Odden there is a direct link between linkbuilding and media relations, and in the last few years both have come full circle, one supporting the other.
Duration : 0:1:57
Greg Jarboe of SEO-PR discusses YouTube and Video Marketing at SES London 2009
At SES London 2009, Greg Jarboe, President and Co-Founder of SEO-PR, was interviewed about YouTube and Video Marketing by Liana Evans, Director of Internet Marketing at KeyRelevance. Jarboe was one of the speakers at the Online Video Update – The Next Wave session, which provided tips on how to navigate the new wave of online video, as more people are watching, sharing, and finding videos online. The panelists also discussed the issues with video search, and the industry’s desire for standards on how to tag, organize, and find videos.
Jarboe is a frequent speaker at Search Engine Strategies and is the news search, blog search, and PR correspondent for the Search Engine Marketing News Blog at Search Engine Watch. He is regarded as a pioneer and leading authority on online publicity and is a member of the Market Motive faculty, which has been called the Internet marketing dream team. He is writing a book, YouTube and Video Marketing: An Hour A Day, which will be published in August by Wiley.
SEO-PR is a search engine optimization firm, public relations agency and video production company. Founded in 2003, SEO-PR has won a Golden Ruler Award from the Institute for Public Relations and PR News, and was a finalist for SES Awards in three categories: Best Social Media Marketing Campaign, Best Business-to-Business Search Marketing Campaign, and Best Integration of Search with Other Media.
Duration : 0:1:34
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